Page 20 - Introducing Cultural Studies

Balti plays a significant role in
how the Indian restaurants
have sold "authenticity". When
white patrons became more
knowledgeable and realized
that "curry" was a generic term
describing a vast variety of
foods, authentic Indian food
became associated with a
tandoor - the oven in which it
was supposedly cooked.

The "balti" in "Raj Balti"
signifies the restaurant's
"authenticity" and
trendiness.

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