Page 133 - Leadership Secrets of Hillary Clinton
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LEADERSHIP SECRETS OF HILLARY CLINTON
• Find a common ground for people with diverse back-
grounds and interests by identifying common values,
goals, aspirations, and dreams.
• Focus on the future in terms of what can and will be
accomplished.
• Let people know that you understand their fears and
concerns, but convey empowering optimism to encour-
age thinking about the possibilities.
• Use a variety of modes of expression (metaphors, sto-
ries, pictures, and so on) to make your message come
alive.
• Speak positively and with confidence about the
power of people and mutual aspirations. For example,
replace “we will try” with “we will” and “we are.”
x SECRET 2: SPEAK FROM YOUR HEART z
When we looked at authenticity, I addressed the impor-
tance of being emotionally expressive and sharing your true
self with others. There is also a time and place to speak
from your heart when you are leading people through times
of change or challenging situations and you want them to
feel personally connected to you and to your message.
One way to do this is to acknowledge the current situa-
tion, citing specific examples that demonstrate that you
have listened to the people you are communicating with,
x 122 z