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                   10                THE ISA HANDBOOK IN CONTEMPORARY SOCIOLOGY


                   of social life that followed upon the develop-  thwarted workers’ humanity in every domain
                   ment of capitalism. The on-going concentra-  of their existence. In his analysis, alienation
                   tion of industry, the fragmentation of the  followed the estrangement of the worker
                   labor process, and attendant intensive urban-  from his/her tools on the one hand, and from
                   ization that atomized social relationships  the products of his/her labor, on the other.
                   required new tools for investigating society.  The capitalist mode of production resold the
                   In attempting to explain the adversities of a  labor the worker expended in the production
                   rapidly expanding modernity, the fathers of  of commodities, but that ‘surplus value’ went
                   sociology pinpointed different foci as the  to the owners of capital, not the workers who
                   dynamic mechanisms of change.           produced it. The sale of labor as a commod-
                     Emphasizing the centrality of rationality,  ity that produced commodities, created a
                   the primary value of modernity,  Weber  system that stood outside the worker and
                   (1958/1946) saw that Enlightenment based  refluxed back upon her. Workers were ren-
                   rationality of capitalism had expanded to  dered powerless, their communities lost
                   almost every realm of social and personal  coherence, and their selfhood was truncated.
                   life. Capitalism, as a rationally organized  Work no longer provided workers with
                   economic system, depended on a rationalized  sources of meaning and/or self expression.
                   administrative apparatus that entrapped  Moreover, people who had to earn their
                   people into ‘iron cages.’ The bureaucratic  livelihood according to arrangements
                   implementations of rules and regulations  imposed by the capitalist system could not
                   which were efficient in the workplace were  escape its pervasive effects. Notwithstanding
                   debilitating in social life, and caused an  the radical transformations of the current
                   imprisonment of the body and the mind.  world by a globalized capitalist political
                   Following upon the positivist legacy of  economy, the Marxist critique remains a
                   Comte, Durkheim (1951/1897) attempted to  viable framework for revealing the nature of
                   understand the shifting normative sands of  late capitalism and unpacking its manifold
                   modernity as driven by a disruption of stan-  consequences.
                   dards for behavior.  As traditional precepts  Current theorization of alienation builds
                   waned, new rules emerged that were not  upon the shift in Marxian theory that recap-
                   however widely shared in a society with an  tured the concerns with culture that began
                   advanced division of labor. In the varied  with the neo-Marxian analyses of Korsch
                   experiences of daily life, people were faced  (1923), Lukacs (1971/1920), and the Frankfurt
                   with ‘anomie,’ uncertainty about what norms  School (see Jay, 1996; Kellner, 1989) in the
                   were applicable to novel situations, and  first half of the twentieth century. Against the
                   about how norms were to govern action.  economistic reductionism of the Second
                     In contrast with the attempts to situate the  International, these theorists defended the
                   effects of capitalism as limitations on action  role of culture and subjectivity first articulated
                   or on thinking about rules, Marx (1978/1844)  by Marx in his Economic and Philosophical
                   argued that alienation was an inherent conse-  Manuscripts (1978/1844),  The German
                   quence of a capitalist society in which one  Ideology (1978/1846), and  The Eighteenth
                   class owned private property and another  Brumaire of Louis Napoleon (1978/1852). In
                   class, the workers, sold their labor power as a  the twentieth century, the concept of alien-
                   commodity. Capitalism, as the latest expres-  ation was central to the Frankfurt School’s
                   sion of an economic system based on classes  understanding of the rise of fascism, and
                   with competing interests, most clearly  somewhat later, to their analyses of the
                   revealed how the wealth of the ruling class,  nature of consumerism.  They synthesized
                   the bourgeoisie, was based on the exploita-  Weber’s discussions of Protestantism and
                   tion of the workers, the proletariat. But wage  rationality with Freud’s notions of individual
                   labor, necessarily fostered alienation that  character and his understandings of group
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