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                   Table 24.6  Activists’ distinctive vocabulary by gender (El Salvador and Honduras)
                              WOMEN                                    MEN
                   WORD          TF       PF       Z       WORD         TF        PF       Z
                   women        458      429      99       people      471       277       8
                   we (fem.)     54       53      14       service      31       27        6
                   they/them (fem.)  95   80      11       situation   185       118       6
                   I            550      360      10       activities   22       19        5
                   maquilas     103       83       9       price        27       22        5
                   woman         94       77       9       university   51       38        5
                   men           49       45       9       actions      47       36        5
                   maquila       73       60       8       workers     201       123       5
                   workers (fem.)  66     56       8       same/equal   68       47        5
                   companies    157      116       8       (the) left   67       47        5
                   children      65       54       8       (we) consider  28     23        5
                   code          48       43       8       marginalization  15   13        4
                   owners        63       52       7       federation   37       27        4
                   teachers      20       20       7       (we) call    21       17        4
                   goal          20       20       7       services     74       50        4
                   comrades (fem.)  30    28       7       really      120       73        4
                   rights       181      128       7       president    68       45        4
                   production    42       36       6       persons     191       110       4
                   insurance     61       49       6       issues       25       20        4
                   violence      35       31       6       interests    50       35        4
                   human         41       35       6       conflict     18       15        4
                   (I) say      130       92       6       (we) struggle  18     15        4
                   job          405      257       6       aspects      15       13        4
                   hours         31       27       5       situations   33       24        4
                   (we) see     132       90       5       oligarchy    12       11        4
                   spaces        40       33       5       face         16       14        4
                   worker (fem.)  28      24       5       epoch        13       12        4
                   communities   64       48       5       peasant      56       38        4
                   rural         16       16       5       faith        19       16        4
                   municipalities  15     15       5       (to) give    94       59        4
                   organization  139      94       5       causes       13       12        4
                                                           votes        17       15        4
                   TF: Total Frequency – number of times a given word appears in the activists’ discourse as a whole;
                   PF: Partial Frequency – number of times a given word is used by activists to respond to a specific question;
                   Z: Level of significance of the difference between the expected partial frequency and the observed partial frequency


                   analysis in order to detect patterns of word  tended to make an explicit connection
                   use.  The fact that the research participants  between the idea of justice and the subjective
                   tended to organize their narratives around  experience of ‘ordinary people’, including
                   specific terms provides us with an insight  themselves.  They identified the foreign
                   into their social representations. Even though  investors who own the maquilas as the bene-
                   there is a growing interest in the symbolic  ficiaries of the unjust economic system and
                   dimension of social mobilization, few sociol-  by doing so they again linked the larger
                   ogists and political scientists dwell on   picture – neo-liberal globalization, market
                   social representations as objects of analysis  liberalization – to their everyday life.  We
                   per se. Our goal is to contribute to fill this  have seen that social activists focus on self-
                   research gap.                           organization, learning, and a desire for ‘more’
                     This chapter presented some results from a  and ‘better’ rather than ‘something else’.
                   cross-country study. The answers to the five  They trust the church, but not necessarily the
                   questions in our interview protocol showed  political parties. Very few traces of a national-
                   certain clear patterns. We saw that respondents  ist stance were observed in their discourse.
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