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                   16                THE ISA HANDBOOK IN CONTEMPORARY SOCIOLOGY


                   domains voice hope for change but cannot  David concludes that these fields serve
                   clearly confirm that change is possible. They  to valorize essentialist understandings of
                   show that domination is integrated into the  humans as machines, albeit complex, multi-
                   modes of operation of political, economic,  functional machines. Based on an implicit
                   social, and cultural apparatuses – including  determinism, they lead to reductionist scien-
                   the sciences and the realm of high, as well as  tific conceptions that normalize alienation
                   mass culture. One major consequence of var-  in mechanistic and fragmented accounts
                   ious institutional arrangements is the mystifi-  of humanity. Contemporary theoretical
                   cation of the way they impact consciousness,  approaches to these developments at the
                   especially of language, perception, and  frontiers of natural science actually con-
                   understanding to mystify their operations  tribute to the spread of alienation, the locus
                   and foster ‘willing assent’ to structures and  of which is the colonization of the life-world.
                   processes that foster alienation.       The body is subjected to systematically
                     Harry Dahms (2002), for example, argues  repressive aspects of rationality, and instru-
                   that contemporary theorists tend to ignore  mental reason is implemented to distort dis-
                   Marx’s insight into the totality of alienation’s  tinctively human communicative interaction.
                   influence. Thus, they are likely to disregard  People are conceived of as disembodied,
                   the fact that the very tools they employ   insensitive to free and open communication,
                   in studying how alienation characterizes  and impervious to either personal or social
                   modern society may be determined by the  creativity.
                   alienation they are supposed to illuminate.  Building on the neo-Marxian Ideologiekritik
                   Calling for an invigorated, interdisciplinary,  of the Frankfurt School with its reliance on
                   critical theory of society, Dahms explains  Freudian theory, David N. Smith (1996)
                   that in his view, it is highly likely that what   explains the compulsivity of the ‘authoritar-
                   is defined as the work of social scientists  ian character’ that disposed the German
                   imposes at once both alienation and an illu-  working class to support Hitler rather than
                   sion that the pitfalls of alienation can be  socialist or communist parties. From their
                   evaded. Striving to uncover the inner mean-  studies of authority within the family, the
                   ings of social phenomena, sociologists them-  psyche, the political economy, and the interi-
                   selves, in his view, embracing empiricism,   orization of ideologies that shape how people
                   as the logic of ‘rationality,’ often become   think, Horkheimer and  Adorno (1976),
                   victims of an illusion of objectivity; indeed  Adorno et al. (1950), and Fromm (1965) con-
                   reification based on the choices of such  cluded that certain kinds of character struc-
                   methods is almost inevitable under the condi-  tures, alienated from either power or
                   tions of late modernity. Much as Lukacs  communities, were likely to gravitate
                   showed how using the very categories of  to conservative, if not reactionary, political
                   bourgeois thought thwarted the proletariat  parties when faced with social crises.
                   from seeing their own ‘standpoint,’ the  Extending their theorization, Smith finds that
                   embrace of various ‘rationalist’ empirical  the constructs of projection, aggression, and
                   research strategies to study alienation fosters  the personalization of abstract social forces
                   the very alienation that would be studied.  explain the world of alienated labor, as well
                   Such research, by ‘disavowing’ a normative  as how and why the alienated classes, when
                   stance, cannot inform the transcendence of  made fearful or anxious by larger social
                   alienation.                             crises and contradictions, become enthralled
                     Similar concerns underlie Matthew David’s  with the appeals of charismatic leaders.
                   (2005) discussion of how contemporary   Elaborating on what he calls ‘authority
                   scientific projects contribute to alienation.  fetishism,’ Smith claims that deference to a
                   Reviewing recent developments in technolo-  person in authority does not stem, as is usu-
                   gies of cloning, genetics, and computing,  ally supposed, from an admiration of his/her
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