Page 240 - 201 Killer Cover Letters
P. 240

09  6/27/03  9:21 AM  Page 227







                               Ms. Annette Norcross  LETTER 8-4: SALES
                               Sales Director
                               American Appliance, Inc.
                               100 Southern Boulevard
                               San Diego, California 09876
                                                                                                 Unusual
                               Dear Ms. Norcross:
                                                                                                 opener
                               No, I could not be more eager to join forces with you! Yes, as the new leader of  grabs
                               your sales team, I will use and foster effective sales skills like this: follow through
                                                                                                 attention.
                               until the deal is closed.
                               That’s why I’m writing you again—to remind you of the uncommon benefits I
                               will provide as your Sales Manager:
                                   The advantage of existing profitable relationships with decision makers
                                    at top retailers in all major markets.

                                   Unusual strength in perceiving industry trends and challenges, and
                                    translating them into sales opportunities—well before others do.
                                   Proven ability to put these advantages to work for you from day one.

                               As you know, Ms. Norcross, I am very anxious to work with you. Please let me
                               know if I can help you make your selection by providing any further information
                               or coming in for another interview. Feel free to call me at work or at home.

                               Sincerely,


                               Bill Dial
                               (555) 456-7890 home
                               (555) 765-4321 office














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