Page 243 - 201 Killer Cover Letters
P. 243

09  6/27/03  9:21 AM  Page 230
                                            LETTER 8-7: BROADCAST SALES
                 The length of this letter is justified by the strong and in-depth support points the jobhunter
                 has included to overcome her interviewer’s concerns.
                            Mr. Anton Revinsky, Director of Sales
                            Cable Information Systems, Inc.
                            400 Avenue of the Americas
                            New York, NY 09876
                            Dear Anton:
                            My meeting last week with you and Carol Keller has left me even more eager to
                            work with you both, and the Cable Information Systems team. The more I
                            ruminate, the more convinced I am that the match of your needs and my talents
                            is an ideal one. I take the liberty of putting my thoughts on paper to reinforce
                            our discussions!
                            I mentioned that when I joined WDEN-TV Sales, my list was by no means the
                            largest at the station. I built it up to the top-billing list and keep it there through
                            concentrated effort, with exceptional organizational skills, and most importantly,
                            by finding new and better ways to serve the customer -- as I will do for you.
                            For example, I provide consistent, thorough service to my clients. When my
                            clients invest in the station, it’s a direct result of the TRUST they have in me.
                            Not only do I accurately book a large volume of orders, but I regularly monitor
                            their schedules to assure correct placement and rotations -- which also serves
                            to limit discrepancies and ensure collections.
                            Plus, I serve as a valuable resource for my clients. My strong research
                            background means that my sales technique goes well beyond selling numbers
                            out of a rating book (at which I excel). To give current and potential clients more
                            information and greater perspective, I take advantage of qualitative marketing
                            tools such as trade publications, newspapers, and competitive information. I
                            have also augmented my computer proficiency in a wide range of systems with
                            my own home computer.
                            Finally, clients get the benefit of my experience, which is broad and unique.
                            Having been a Local Sales Manager, sold nationally, and worked for a major
                            station group, I have sold a wide variety of products in a wide variety of
                            marketplaces. I mentioned when we talked that this exposure has broadened my
                            outlook. It enables me to help my clients target audiences more effectively by
                            identifying appropriate vehicles on my station or through a combination of
                            stations (or cable systems!) -- and thus, to improve the clients’ efficiencies
                            and our bottom line.
                            A cliché perhaps, but one I subscribe to, is that the key to success is to “work
                            harder and be smarter”—both of which I want to do for you!
                            Sincerely,


                            Dierdre L. Salman
                            (555) 456-7890 office





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