Page 243 - 201 Killer Cover Letters
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09 6/27/03 9:21 AM Page 230
LETTER 8-7: BROADCAST SALES
The length of this letter is justified by the strong and in-depth support points the jobhunter
has included to overcome her interviewer’s concerns.
Mr. Anton Revinsky, Director of Sales
Cable Information Systems, Inc.
400 Avenue of the Americas
New York, NY 09876
Dear Anton:
My meeting last week with you and Carol Keller has left me even more eager to
work with you both, and the Cable Information Systems team. The more I
ruminate, the more convinced I am that the match of your needs and my talents
is an ideal one. I take the liberty of putting my thoughts on paper to reinforce
our discussions!
I mentioned that when I joined WDEN-TV Sales, my list was by no means the
largest at the station. I built it up to the top-billing list and keep it there through
concentrated effort, with exceptional organizational skills, and most importantly,
by finding new and better ways to serve the customer -- as I will do for you.
For example, I provide consistent, thorough service to my clients. When my
clients invest in the station, it’s a direct result of the TRUST they have in me.
Not only do I accurately book a large volume of orders, but I regularly monitor
their schedules to assure correct placement and rotations -- which also serves
to limit discrepancies and ensure collections.
Plus, I serve as a valuable resource for my clients. My strong research
background means that my sales technique goes well beyond selling numbers
out of a rating book (at which I excel). To give current and potential clients more
information and greater perspective, I take advantage of qualitative marketing
tools such as trade publications, newspapers, and competitive information. I
have also augmented my computer proficiency in a wide range of systems with
my own home computer.
Finally, clients get the benefit of my experience, which is broad and unique.
Having been a Local Sales Manager, sold nationally, and worked for a major
station group, I have sold a wide variety of products in a wide variety of
marketplaces. I mentioned when we talked that this exposure has broadened my
outlook. It enables me to help my clients target audiences more effectively by
identifying appropriate vehicles on my station or through a combination of
stations (or cable systems!) -- and thus, to improve the clients’ efficiencies
and our bottom line.
A cliché perhaps, but one I subscribe to, is that the key to success is to “work
harder and be smarter”—both of which I want to do for you!
Sincerely,
Dierdre L. Salman
(555) 456-7890 office
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