Page 62 - 201 Killer Cover Letters

05 6/27/03 9:21 AM Page 49
LETTER 4-11: NETWORKING—PUBLIC RELATIONS—JOB LOSS
This letter may produce freelance work, a referral, or an interview. Any of these could lead
ultimately to a job. That’s effective networking.

Mr. Martin Dupree
Southwestern Technologies
6700 Industry Circle
Dallas, TX 09876
Dear Mr. Dupree:

It was with great alarm that I read in today’s Wall Street Journal that
you are forced to curtail your in-house promotional capabilities.
Undoubtedly, today’s economy wreaks havoc without regard for
individuals, families, or profits. Despite this unfortunate situation, may I
offer a glimmer of hope?

With reduced staff and financial resources, it becomes ever
more essential to generate free publicity, and to do so requires
an expert.
I can deliver this critical service without an office at your headquarters,
without an administrative assistant on your payroll, without costly health
care benefits. For a modest per-project fee, I am available to identify
newsworthy developments, and to draft press releases and place them
with appropriate media representatives for maximum, free exposure.
Mr. Dupree, in today’s challenging economy, the need for publicity is Note
more vital than ever. Don’t let your firm drop from sight—or worse, the
receive only the negative attention that results from a story such as Killer
today’s Journal piece. I will call shortly to follow up.
Close!
Sincerely,

Lydia Bruner
(555) 456-7890

49