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ness, the industry, the competition, or relevant government regulations. If you’re
writing to an accountant looking for an assistant, for example, you might open
your letter with: “As an accountant, you know the importance of keeping abreast
of changing government regulations. In my position with the state legislature of
New Jersey, I managed such information on a daily basis.”
A third objective for your opening is to be timely. Use your opening to relate
news or new information. Refer to a recent event or issue of concern. Tie the end
of the old year or the beginning of the new to the opportunity you offer for a fresh
approach. Where appropriate, mention a new law, trend, report, newspaper arti-
cle, or the current economic climate.

KILLER OPENINGS

The following sample openings illustrate how each of the three objectives we just
discussed is achieved.

Promise a benefit.
In the last 12 months, I’ve generated $40,000 worth of new business
for my employer, and now I’d like to do the same for you.
As a computer expert skilled in combining numerical data with ap-
pealing graphics, I can provide the support your staff needs to bring
in new business while saving you money on outside consultants.
Integrity. Motivation. People Power. That’s what it takes to be a suc-
cessful manager. And that’s what you get when you hire me.
Your ad for a translator caught my attention immediately. Pourquoi?
Perche? Porque yo soy la persona perfecta por la position.
They say there’s no rest for the weary. So if you’re weary from over-
work, forget the rest of the candidates. Hire a proven professional,
like me, who can relieve you of your overwhelming workload and
help you get the rest you deserve.

Identify a need.
For the opening in your production department, why not consider an
expert who has spent the last 3 years mastering state-of-the-art film
equipment at MTV?
You’re seeking a hard worker...I am one. You need retail experience...
I’ve been in the business for 15 years! You ask for references...I’ve got
plenty.
If you’re looking for a top-notch dental assistant, look no further.
The match between your needs and my talents is ideal. Why? Be-
cause...

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