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06  6/27/03  9:21 AM  Page 74
                              LETTER 5-8: AD RESPONSE LETTER—GENERAL—JOB LOSS
                This is a gutsy approach, balanced by the tactful reference to “unavoidable cost cutting” and
                supported by solid, relevant experience.

                            Ms. Melinda Ovett
                            President
                            Ovett Electronics
                            970 East Park Avenue
                            Merritt, WI 09876
                            Dear Ms. Ovett:                                                   Opening
                                                                                              identifies a
                            Because I have long admired your achievement in building a successful
                                                                                              need.
                            company, I was dismayed to learn of your recent layoffs. In today’s
                            economy, such a situation presents the vexing conundrum: how to
                            maximize opportunities for growth with diminished human resources?
                            Optimizing the resources you can employ is, of course, a viable solution --
                            one I can offer if you would grant me the chance to meet with you.
                            When we meet, you’ll find me to be a person with a positive outlook
                            who enjoys identifying ways to make something work rather than
                            reasons not to try. This perspective is invaluable in setting an example
                            for employees who are called upon to assume numerous responsibilities --
                            of particular merit in this era of unavoidable downsizing and cost
                            cutting.
                            In addition, my resume (which is enclosed) demonstrates that I possess
                            the background and experience our industry demands, and your success
                            deserves.
                            Ms. Ovett, if I have taken great liberty in writing to you, it is because
                            I firmly believe that I can contribute to your firm’s continued expansion.
                            I will call you early next week to see whether we might get together.

                            Sincerely,


                            Stan Harding
                            (555) 765-4321








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