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ACKNOWLEDGMENTS
In addition, BCG’s editor-in-chief, Simon Targett, provided
wise counsel throughout the challenging process of writing this
book, while John Butman contributed his experience in the art
of writing business books. Mary Glenn, our publisher at
McGraw-Hill, encouraged us to develop our work as a book,
and Knox Huston, our editor at McGraw-Hill, was both con-
structive and responsive—and we thank them for this. We
would also like to thank Todd Shuster, our literary agent, of
Zachary Shuster Harmsworth, and Eric Gregoire of BCG, who
helped our promotional efforts.
But there are two people who deserve special mention: Alex
Dewar and Namrata Harishanker not only helped with all the
research and the development of our ideas but also made enor-
mous contributions to the writing of the book itself. We thank
them for their hard work, for their unceasing good humor in the
face of our unreasonable requests, and—most of all—for the
quality of their contribution. Any shortcomings are ours alone.
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