Page 7 - Accelerating out of the Great Recession
P. 7
CONTENTS
A TURN IN THE PROFIT CYCLE 58
THE SHAKE-UP OF INDUSTRIES 63
THE BATTLE BETWEEN DEFLATION AND INFLATION 66
THE VICIOUS CIRCLE TO SLOWER GROWTH 69
PART TWO
WHAT TO DO 75
CHAPTER 3
EVEN IN THE WORST OF TIMES 77
GENERAL MOTORS: A QUICK, DECISIVE,
AND COMPREHENSIVE RESPONSE 79
CHRYSLER: MAKING THE BIG THREE 80
FORD: HURT BY HIGH COSTS AND INFLEXIBILITY 83
THE REST OF THE MARKET: ALSO-RANS 84
CHAPTER 4
DEFENSE FIRST 89
PROTECT FINANCIAL FUNDAMENTALS 91
PROTECT BUSINESS FUNDAMENTALS 96
PROTECT REVENUE 104
AFTER DEFENSE, THINK OFFENSE 108
CHAPTER 5
GO ON THE OFFENSIVE 111
FOCUS ON INNOVATION 112
CAPITALIZE ON CHANGES IN THE EXTERNAL ENVIRONMENT 118
UNLEASH ADVERTISING AND MARKETING POWER 125
TAKE THE FIGHT TO YOUR COMPETITORS 128
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