Page 207 - Anthropometry, Apparel Sizing and Design

Fabric, seam and design 8

applications in developing
body-contouring jeans for

better size and fit

Aisyah Mohd Yasim, Rosita Mohd Tajuddin

Faculty of Art & Design, Jalan Kreatif, University Technology Mara (UiTM), Shah Alam,
Selangor, Malaysia

8.1 Research background

Jeans have undergone different types of modification in the manufacturing industry to
suit customers’ demand such as yoga jeans, jeggings, and body-contouring jeans
(Rahman, 2011). These modifications were made as women in today’s market pay
more attention when buying clothes, as they want to satisfy their individual style
and taste and at the same time feel and look more attractive by hiding imperfections
and accentuating their beauty. This has led to the development of various clothing
types that were made to emphasize physical appearance while satisfying their needs
and wants.
Body contouring jeans that emphasizes types of fabric, seam and design would help
to resolve problems encounter by wearers especially at stomach, hips and thigh areas.
This will also aesthetically improve shaping of the seat, hips, and flattened stomach
for a more natural and sophisticated appearance.

8.1.1 Body-contouring jeans

A body-contouring system for jeans is based on the concept of actively shaping the
body’s silhouette that contours and accentuates the stomach, hips, and buttocks of
the wearer (Tulin and Laney, 2015). As jeans are said to be the most fashionable item
that will last throughout the years (Wong and James, 2014), the innovation of body-
contouring jeans is to create a garment that acts like a shape wear while being trendy at
the same time. Besides that, it also provides comfort and ease of wear and smoothens
the stomach, thus creating a slimming effect in a nonbinding, nonconstricting manner.
The shaping fit system includes the manipulation of design, seam, and fabric of the
traditional jeans. According to Gonzalez, the founder of “IVIDO Push-Up Jeans,” the
idea of push-up jeans is to create pants with body-shaping function. It uses no padding
but rather a combination of strategically stitching/seaming, pocket placement, and

Anthropometry, Apparel Sizing and Design. https://doi.org/10.1016/B978-0-08-102604-5.00008-1
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