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Fabric, seam and design applications in developing body-contouring jeans 215

construction of body-contouring jeans concept is also applicable to pants, shorts,
capris, and other clothing in which shaping and support are desirable in the waist, but-
tock, hip, and thigh areas. Since Malaysia is composed of a dynamic population from
different ethnic backgrounds with unique body sizes and shapes, hence, it is crucial for
apparel manufacturers especially who are involved in jeans wear production to use this
technique as a way to provide clothing satisfaction that meets diverse customer’s
expectations.
Each body shape would exclusively experience unique fit issues (Saeidi, 2018).
Consumers nowadays preferred fit, comfort, and performance as the main attributes
when buying apparel (Hendriksz, 2016). Therefore understanding apparel fit from
consumer’s perspective is vital. Different body sizes and shapes give different impact
on jeans’ design in terms of silhouette, form, performance, and look. Findings from
this study suggested that choosing the right fabric with different properties is impor-
tant while using the right type of seams and formulating good pattern construction
would enhance the performance of jeans wear among wearers in the future.

References

Hendriksz, V., 2016. How to Solve the Denim’s Industry Problem With Fit. Retrieved January 5
2019 from: https://fashionunited.uk/news/fashion/how-to-solve-the-denim-s-industrys-
problem-with-fit/2016110422373.
Rahman, O., 2011. Understanding consumers perception and behaviours: implication for
denims jeans design. J. Text. Apparel Technol. Manag. 7 (1), 47–58.
Saeidi, E., 2018. Men’s Jeans Fit Based on Body Shape Categorization. LSU Doctoral
Dissertationsp. 4784.
Tulin, K., Laney, D., 2015. Body Shaping Fit System. Journal of US Patent, United States.
Wong, C., James, G., 2014. Push Up Jeans and Related Production Process. Journal of US Pat-
ent, United States.
Zhang, Z., Li, Y., Gong, C., 2002. Casual wear product attributes: a Chinese consumer’ perspec-
tive. J. Fash. Mark. Manag. 6 (1), 53–62.

Further reading

9 Jeans That Will Flatter Your Butt. Retrieved November 9, 2016 from: http://www.
whowhatwear.co.uk/jeansflatter-your-butt/.
Alexander, M., Connell, L., Presley, A., 2005. Clothing fit preferences of young female adult
consumers. Int. J. Cloth. Sci. Technol. 17 (1), 52–64.
Bougourd, J., 2007. Sizing in Clothing: Developing Effective Sizing Systems for Ready-to-
Wear Clothing. Woodhead, New York.
Bryson, D., McCAnn, J., 2009. Smart Clothes and Wearable Technology. Woodhead Publish-
ing, United Kingdom.
Darliana, M., Baba Md, D., 2010. Development of Malaysian anthropometric database.
In: Conference on Manufacturing Technology and Management, Kuching, Malaysia.
Engel, C., Bell, R., Meier, R., Martin, M., Rumpel, J., 2011. Young consumers in new marketing
ecosystem: analysis of their usage of interactive technologies. Acad. Market. Stud. J.
11 (2), 23–44.