Page 240 - Between One and Many The Art and Science of Public Speaking
P. 240

Chapter 8  Supporting Your Message                207





                                                                                            These skiers share
                                                                                            a story—one of the
                                                                                            most common ways
                                                                                            in which people
                                                                                            communicate.

























                       •  Does the narrative have probability? Narrative probability is the internal
                                                                                             narrative probability
                        coherence or believability of a narrative. Does a story make sense in and of
                                                                                             The internal coherence or
                        itself? If you’ve seen the Back to the Future trilogy, you may have wondered
                                                                                             believability of a narrative.
                        how there could be two Doc Browns and two Marty McFlys and even two
                        DeLorean time machines at the same time and place. Setting aside Doc’s
                        explanations of the space-time continuum, trying to sort out the paradoxes
                        and inconsistencies of time travel is one sure way to a gigantic headache.
                        When using a narrative to support a speech, it needs to be clearly plausible
                        to the audience for it to be believed.
                       •  Does the narrative have fidelity? Narrative fi delity is the degree to which
                                                                                             narrative fi delity
                        a narrative rings true to real-life experience. Even if a story makes sense
                                                                                             The degree to which
                        internally, it may not make sense in terms of the real world. For example,
                                                                                             a narrative rings true to
                        in Chapter 7, we mentioned the case of  Stephen Glass, a writer for the New
                                                                                             real-life experience.
                        Republic who was caught making up stories out of whole cloth. In fact, the
                        story that exposed his fabrications was uncovered by an online publica-
                        tion, Forbes Digital Tool, because the details of Glass’s account of a youthful
                        hacker outsmarting a powerful Silicon Valley company did not ring true for
                        those familiar with technology. For example, the alleged Web site of this
                        multi-million dollar cutting edge technology company was an amateur-
                        ish looking AOL site and the “hacker’s convention” he described seemed
                        implausible. In fact, the location turned out to have been closed on the
                        very day Glass claimed the convention occurred. Because the details of his
                        story lacked fi delity, Glass’s lies were exposed. Once one story unraveled, it
                        soon turned out that most of what he had written for the New Republic was
                        fabricated.
                    When we tell a story to an audience, we should let them know if it is true or hy-
                    pothetical. But either type of story needs to ring true to the audience’s own ex-







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