Page 433 - Between One and Many The Art and Science of Public Speaking

and Social Psychology, vol. 3, ed. L. Berkowitz (New York: Academic Press,
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13. Richard E. Petty and John T. Cacioppo, Communication and Persuasion:
Central and Peripheral Routes to Attitude Changes (New York: Springer-Verlag,
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14. Robert Cialdini, Infl uence: The Psychology of Persuasion, 4th ed. (New York:
William Morrow, 1993).
15. Irvin A. Horowitz and Kenneth S. Bordens, Social Psychology (Mountain
View, Calif.: Mayfi eld, 1995), 287–88.

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