Page 87 - Between One and Many The Art and Science of Public Speaking
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54                    Part 1  Foundations



                                        It often begins with butterfl ies in the pit of your stomach. Then your heart begins
                                        to palpitate. Your head starts to swim, making it diffi cult for you to concentrate,
                                        and a veil of perspiration begins to form on the palms of your hands. It may
                                        result from being asked to pinch-hit during a game of summer softball, from
                                        anticipating an important test you need to pass for your major, or from thinking
                                        about an interview for a needed internship. As pointed out in an episode of ABC
                                        television’s 20/20, however, for more than 40 percent of the adult population,
                                        these feelings are the result of people’s anxiety about public speaking. 1
                                          Emotional and physical discomfort with public speaking has been called ev-
                                        erything from stage fright and speech anxiety to shyness and communication
                                        apprehension. For our purpose, we’ll call it speech anxiety. We defi ne speech
                  speech anxiety
                                        anxiety as the unpleasant thoughts and feelings aroused by the anticipation
                  The unpleasant thoughts                                 2
                                        of a real or imagined speech in public.  It is different from stage fright because
                  and feelings aroused
                                        it concerns public speaking rather than acting. It is different from shyness be-
                  by the anticipation of a
                                        cause it is not the result of general discomfort with social situations. Further, it is
                  real or imagined speech
                                        different from communication apprehension because it affects at least twice as
                  in public.
                                        many people, and because highly communication apprehensive people are fear-
                                        ful about communicating interpersonally and in groups, not just in public. 3
                                          There is another important distinction between speech anxiety and commu-
                                        nication apprehension. Communication apprehension, which is the fear
                  communication
                                        of real or anticipated communication with others regardless of the situation, is
                  apprehension
                                        diffi cult to change with skills training. The reason general communication ap-
                  Fear about communicat-
                                        prehension is so difficult to treat behaviorally may be partly the result of our
                  ing interpersonally and in
                                        biology. For example, it’s well established that infants differ in the degree to
                  groups, not just in public.
                                        which they are comfortable with strangers. Some show no signs of anxiety when
                                        approached or held by strangers whereas others are clearly distressed in this
                                        respect. Such “predispositions” are even more obvious by the time they enter
                                        school. Could it be, then, that we are born with an inclination to avoid commu-
                                        nicating in some circumstances? Researchers Beatty, McCroskey, and Valencic
                                        suggest that communication apprehension may have a significant hereditary
                                                  4
                                        component.  In contrast, research shows that speech anxiety can be managed
                                        with mental and behavioral skills you can learn both inside and outside of your
                                        class. 5
                                         Seventy-fi ve years of solid research have taught us much about the nature, ef-
                                        fects, and constructive management of speech anxiety. In this chapter, we pass
                                        some of the most relevant research along to you, as well as the aforementioned
                                        skills. Topics discussed include (1) the physical and mental origins of speech
                                        anxiety, (2) how speech anxiety most commonly expresses itself in the speech
                                        process, and (3) the specifi c skills we can begin using to make our emotions
                                        work for us rather than against us before, during, and after our speeches. To as-
                                        sess your own level of communication apprehension and speech anxiety, fi ll out
                                        the scales in the box “How Anxious Are You About Public Speaking?” on pages
                                        56–57 and follow the scoring guide when you are fi nished.
                  physical arousal
                  The physical changes
                  that occur when a per-  Physical Arousal and Speech Anxiety
                  son is aroused, such as
                  in creased pulse, greater
                                        The relationship between physical arousal and speech anxiety is paradoxical.
                  alertness, and more
                  energy.               When we speak of physical arousal, we mean the physical changes that oc-
                                        cur when a person is aroused, such as an increased pulse rate, greater alertness,
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