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56                       2  An Original Business Model: The Integrated Biorefinery


            Fig. 2.20 Increased
            diversification of the             • ARD
            companies on the
                                              • Biodemo
            Bazancourt-Pomacle site in
            the agro-food industry value  R&D  • CEBB
            chain

                                              • Blétanol
                                              • Cristal Union
                                    Collec on  • Chamtor (via Vivescia)


                                              • Chamtor
                                              • Cristal Union
                                      Ini al   • Air liquide
                                    processing  • Cristanol

                                              • Cristanol
                                              • Soliance
                                    Secondary   • Wheatoléo
                                    processing  • Bioamber




                                              • Cristal Co
                                   Distribu on






            the site but also of increased production by the firms already present in relation with
            the activity of the new arrivals.
              All of the strategic decisions taken since the creation of the Bazancourt sugar
            factory in 1953 and until the development of the biorefinery have resulted in a
            steady growth in activity on the site.
              This observation leads us to ask the following two questions:

            – Is activity at the Bazancourt-Pomacle Biorefinery optimal, or could productivity
              be improved even more?
            – The importance of the Bazancourt-Pomacle Biorefinery is no longer in doubt,
              but what of its competitiveness?

              We will attempt to answer these questions in the next section.
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