Page 41 - Anne Bruce - Building A HIgh Morale Workplace (2002)

The Effects of Globalization on Morale 21

There’s a lot to take in
Globalization A process
when it comes to keeping by which businesses, com-
up with this global society panies, and social institutions

of ours. In a flash the operate internationally and work
Internet brings us an over- methods and policies are adopted on
whelming supply of news, a global scale.
shopping, and music—and Globalism Belief that political poli-

an unlimited array of infor- cies should take worldwide issues into
account before focusing on national
mation. A manager’s
or state concerns and their advocacy.
readiness to handle the
onslaught of what global-
ization delivers and its impact on workers is critical to how he or

she will fare in the new millennium. The further a manager has
to reach to succeed globally in business, the further he or she
will have to reach in order to stay in close touch with employees
and remain connected to them so that management’s presence
will be felt.

But I’m Too Small to Be Global!

If you’re thinking, “I’m too small to be global,” think again.
Global reach is all around us and size doesn’t matter. Even Jane
Doe, the one-woman business consultancy firm operating out of

the corner of her bedroom with rollers in her hair and wearing
pink fuzzy slippers, can today just as easily be a powerful and
effective global player from her loft in SoHo, her farm in
Vermont, or her houseboat in Sausalito. If your business can
function using a computer and a telephone line, then you’re
globally capable.

The transformation of our shrinking world is putting the
pressure on some managers, even ones in the smallest of com-
panies or mom-and-pop shops. Businesses and their managers
will soon be expected to act both global and local in their oper-

ations and in the treatment of customers and employees, no
matter what size they are or where they’re domiciled.