Page 129 - Building Big Data Applications
P. 129

7




                 Banking industry applications and


                 usage




                 Digital transformation has changed banking largely across the world. We are seeing the
                 disappearance of the ATM, the emergence of open ledger distributed processing,
                 blockchain, crypto currencies, and consumers who do not even feel the need for a
                 physical bank. How will we deliver to the consumer who is digital? This is where big data
                 applications come to focus on banking industry. The connected consumer today has
                 mobile devices to be transacting always, we will discuss how to develop and connect
                 with that consumer with applications that provide constant value. The goal is to deliver
                 monetization and increase efficiency of business, while reducing risks and avoiding
                 customer churn. What can be done and how to use data to accomplish the goal will be
                 the focus of the applications. The effective storyboard creation, the analytics and charts,
                 the visualization, user communication, and dashboards.
                   The era of electronic data processing started back in the 1960s. The foundations were
                 laid for the generation, storage and processing of large volumes of data. However, the
                 mass data era only began with the expansion of the internet since the 1990s, the digital
                 world has become part of the daily life of consumers, leading to rapid data growth. In
                 addition, rapid changes and evolution of mobile computing and phones have created a
                 massive increase in image, sound, and position data. Today, the Internet of Things (IoT)
                 is increasing the level of connectivity and has given rise to a growing number of
                 measuring points via sensors over the last years. This concept was discovered in 1800s by
                 studying the impact of crowdsourcing, where the connected community of users would
                 make a collective decision which is very close to the actual requirement or the actual
                 values. All of these aspects are applied today with the implementation of AI and Machine
                 learning. The millennial age customer is a different persona, and their expectations for
                 any service is speed of “google like” delivery, with all associated information and details
                 being accessible for further analysis, at any time and any moment of requirement. This
                 customer is transforming the foundations of retail, healthcare, banking, insurance,
                 financial services, and education at the least expressed.
                   The complexity of this new generation is amplified with the amount of activity, the
                 volume of data generated, the continuous monitoring and alerts they expect, the nu-
                 ances of their expressions, and the crowd that is created, participated, and followed by
                 this customer or prospect. All of this has tremendous business value that can be har-
                 nessed through the creation of applications with smart features built in and available on
                 demand. This expectation is not new, we have evolved our process and aligned with
                 available technology frontiers, however we have reached the tipping point of


                 Building Big Data Applications. https://doi.org/10.1016/B978-0-12-815746-6.00007-7  127
                 Copyright © 2020 Elsevier Inc. All rights reserved.
   124   125   126   127   128   129   130   131   132   133   134