Page 172 - Building Big Data Applications
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Chapter 9 Governance 171
Let’s see how a recommendation engine uses all the types of data to create powerful
FIGURE 9.7.2 User gets result sets.
and personalized recommendations. We will use Amazon website to discuss this process
(Figs. 9.7.1, 9.7.2 and 9.7.3)
1. John Doe searches for movies on Amazon.
2. John Doe receives all the movies relevant to the title he searched for.
FIGURE 9.7.3 Recommendations and personalization.
