Page 215 - Building Big Data Applications

Use cases from industry vendors 215

Lippo group

Getting to Know You: How Lippo Group Leverages a GPU Database to Understand Their
Customers and Make Better Business Decisions
Joe Lee, VP, Asia Pacific Japan j January 26, 2018
Lippo Group is a prominent conglomerate with significant investments in digital
technologies, education, financial services, healthcare, hospitality, media, IT, telecommuni-
cations, real estate, entertainment and retail. Lippo Group has a large global footprint around
the world, with properties and services not only in Indonesia, but also in Singapore, Hong
Kong, Los Angeles, Shanghai, Myanmar, and Malaysia.
Lippo Group in Indonesia connects and serves over 120 million consumers, aggressively
investing in Big Data and analytics technology through OVO. OVO is Lippo Group Digital’s
concierge platform, integrating mobile payment, loyalty points, and exclusive priority deals.

So, how does one of Asia’s largest conglomerates develop 360 degree views of their
customers from multiple industry data sources and interact with these customers in a
personalized way, while also opening up new revenue streams from data monetization? The
answer lies in a combination of Kinetica’s centralized digital analytics platform and OVO
“Smart Digital Channel” which will help marketers reach out to their audiences and better
understand the customer journey.
Challenge: Create a Next-Gen Centralized Analytics Platform
The Lippo Group business ecosystem is vast, with data coming in from multiple lines of
business across several industries. The goal was to consolidate fragmented customer data
generated by transactional systems from various subsidiaries into a centralized analytics
platform. Once consolidated, the data can then be analyzed to generate a 360-degree view of
the customer profile and journey.
Solution: Deep and Fast Analytics Powered by Kinetica and NVIDIA
Lippo Group turned to Kinetica and NVIDIA to spur innovation in their big data and
analytics strategy. The first project was to a derive insights on customers’ digital lifestyles,
preference and spending behavior and deliver it in the form of API. Kinetica’s distributed,

Used with permission from Kinetica, http://www.kinetica.com.