Page 217 - Building Big Data Applications

Use cases from industry vendors 217

After:

Lippo Group’s next-gen analytic API cluster with Kinetica and the ability to augment
with machine learning, powered by NVIDIA GPUs
Lippo can leverage any existing digital channel within the organization to deliver
personalized messages/offers to their customers and embed machine learning for product
recommendations. The same API can be reused multiple times across channels.
OVO will be able to correlate customer, transaction and location information, and
geospatial analytics will deliver actionable insights for Lippo business units to better un-
derstand business performance and help them outperform competitors. The Big Data API and
AI platform enables all OVO touchpoint channels to introduce new and personalized expe-
riences to customers in real time.
Results
Lippo Group’s mantra of “deep and fast analytics” is opening up new opportunities for
improved customer engagement within the organization’s business ecosystem, as well as
opening up new revenue streams from data monetization through their interactive digital
channel. By having a zbig Data API and AI platform in place, every company within the Lippo
Group ecosystem will be able to access the Analytical and Campaign API Marketplace to
perform queries through an analytic API that involves huge volumes and rich data sets in sub-
second latency.
With the support from Kinetica and NVIDIA, Lippo Group Digital is the first enterprise
to integrate an AI, in-memory, GPU database in Indonesia. By harnessing technology and
using it with intensity, precision and speed, Lippo Group is now able to understand con-
sumers better, meet their needs and expectations, and make informed operational and
product decisions.
Learn more about this project from the Lippo Group presentation at Strata: