Page 79 - Building Big Data Applications

74 Building Big Data Applications

Sales /
Market
Profits /
interactions
Margins

Events Outcomes
FIGURE 3.1 Market interactions.

several interactions happening in the events layer and these can be simple or complex,
and will need processing within the layer of production as soon as they occur.
The layers of information will contain different types of data and they need to be
managed with accuracy and clarity, which will require classification, categorization,
segmentation, formulation, association, metadata, master data, and details ascertained.
Let us proceed with this situation to see how a market or farmer’s market scenario would
have worked in the past or even in today’s world next.
Fig. 3.2 discusses the steps of a market or farmer’s market and its activities. In the past
or even today these markets happen in the weekend and typically on a Sunday. The
market opens around 9:00a.m. and closes around 4:00p.m., with all types of goods being
sold from groceries, fish, meat, garage sales of electronics, records, tapes, musical in-
struments, older versions of televisions, video cassette recorders, blue-ray players and
more; stores selling sunglasses, clothing, and miscellaneous items. The people who shop
here include all ages and socio-economic status as some of the vendors have a repu-
tation that has been earned selling specific items that are excellent in quality and their

Market Opens on Saturday
Vendors arrive and setup their stalls

Prospects arrive and stroll across the market
Certain prospects turn into customers based on vendor good and prices
There are regular customers that come and shop for goods as normal
Conversa ons and cha er around the market provide inputs to prospects

The word of mouth discussion leads to certain vendors profi ng more than others
There is also the crea on of customers from these discussions that mean more crowds at next week
These crowds form communi es that become the brand creators and torch bearers
The events discussed here are the tradi onal market happenings, which can be experienced today in farmers
markets if you need to see this in ac on
FIGURE 3.2 Farmers markets interactions.