Page 121 - How to Drive the Bottom Line with People

Defining the Who: See the Vision

Every day of the year, millions upon millions of
automobile drivers use the country’s interstate high-

ways to get from one place to the next. Despite the
close proximity of cars traveling at a high rate of
speed, a relatively small number of accidents occur.

Why do you suppose this is the case?
While there are a few who are driving under the
influence or who suffer a medical emergency, what
keeps the highways safe is the fact that automobile
drivers will do almost anything to keep from crashing

into each other. In other words, all but a few drivers
subscribe to the vision of self-preservation.
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As a result, drivers realize a high level of trust and =

a degree of order every time they travel. Moreover,
consider how this vision of self-preservation unleashes
the potential of human beings—people go, see, and
broaden their experiences because everyone embraces
a common vision.

If you see the interstate highway analogy as it
relates to vision, then you can also appreciate the
disruption that even one driver failing to embrace it

can cause. Things tend to go bad. What is com-
pelling about a great vision well communicated is
people will do almost anything to keep from com-
promising it.