Page 27 - How to Drive the Bottom Line with People

Introduction

organization’s culture is the wellspring of sustained
success.

When the culture models this kind of vibrancy, such
positive elements as growth, profitability, and good
corporate citizenry are natural by-products. People are

fulfilled professionally and personally, and organiza-
tions find deep meaning, resulting in a positive impact
on the communities they serve. This is a business
model that places people ahead of profits and service
ahead of statistics.

Any organization requires technical competence,
but that quality by itself will not allow an enterprise
3
to realize its full potential. In truth, sustainable organ- =

izations have leaders who model a service-oriented
culture that holds human beings in high regard and
seeks opportunities to make a positive impact for all
stakeholders.
Sustainability is a key concept to grasp because it

establishes a context for decision making within an
organization. Think about it from a personal per-
spective. When we make choices regarding what activ-

ities we pursue and what foods we eat, do we give any
consideration to the long-term positive or negative
effects of our decisions? We should. Such decisions
have a great deal to do with our ability to maintain or