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FREE AS A BUSINESS MODEL



                                                        KP             KA             VP             CR
                With the right product or                                                                           CS
                service and high traffi c,
                the platform becomes
                interesting to advertisers,                                                                                                95
                which in turn allows
                charging fees to subsidize
                free products and services.                                                                                                  PATTERNS
                                                                      KR                            CH







                                                       C$                                   R$














                Main costs relate to
                developing and maintaining
                the platform; traffi c-                            Free products or services
                generation and retention                          generate high platform
                costs may also arise.
                                                                  traffi c and increase
                                                                  attractiveness to advertisers.














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