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FREE AS A BUSINESS MODEL
101
PATTERNS
{4eTah X]Sdbcah cWPc QTR^\Tb “The demand you get at a price
digital eventually becomes free.” of zero is many times higher
—— Chris Anderson than the demand you get at a
Editor-in-Chief, Wired Magazine
very low price.”
—— Kartik Hosanagar
“We can no longer stand by Assistant Professor, Wharton
and watch others walk oΩ with
our work under misguided “Google’s not a real company.
legal theories.” It’s a house of cards.”
—— Dean Singleton —— Steve Ballmer
Chairman, Associated Press 24> <XRa^b^Uc
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