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Va
Valentine’s Day, 2008lentine’s Day, 2008

Outside an o
Outside an o≈ce ≈ce . . . The teenagers are young, hip snowboarders answering CUSTOMER INSIGHTS

building on the
building on the questions posed by Richard Ling, a senior sociologist working
for Telenor, the world’s seventh largest mobile operator. Ling is
outskirts of Oslo, four
outskirts of Oslo, four interviewing the group as part of a study to gain insights into the 127
use of photos and photo sharing over social networks. Now that
127
Norwegian teenagers nearly every mobile phone sports a camera, photo sharing is of DESIGN
Norwegian teenagers
keen interest to cellular operators. Ling’s research will help Telenor
wearing American- capture the “big picture” of photo sharing. He focuses not just on
wearing American-
existing and potential new mobile photo sharing services, but on
style “letter” jackets
style “letter” jackets broader issues, such as the role photo-sharing plays with respect
to trust, secrecy, group identity, and the social fabric linking these
and baseball caps are
and baseball caps are young men. Ultimately, his work will enable Telenor to design
and deliver better services.
engaged in a lively
engaged in a lively
discussion with
discussion with

a man in his 50s . . .
a man in his 50s . . .

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