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What does she
What does she
think and
think and
feel?
feel?
what r
what really countseally counts
major preoccupations
major preoccupations
worries & aspirations
worries & aspirations
CUSTOMER INSIGHTS

What does she
What does she
What does she
see??
hear??
hear What does she
see
what friends saysys
en
132132 what friends sa environmentvironment
what boss says friends
what boss says
friends
what the market oΩers
DESIGN what infl uencers what the market oΩers
what infl uencers
What does she he
What does s
say and ay and
s
do?
do?
attitude in public
attitude in public
appearance
appearance
behavior toward others
behavior toward others

29
29 p gain
gain
painain
CREATIVE PROBLEM SOLVING TOOLS CREATIVE PROBLEM SOLVING TOOLS frustrations measures of success Source : Adapted from XPLANEce : Adapted from XPLANE
fears
fears
"wants"/needsants"/needs
"w
measures of success
frustrations
obstacles
obstacles
obstacles
obstacles
Sour

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