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Assemble a Diverse Team
IDEATION
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DESIGN
The task of generating new ideas should not be left exclusively to those typically con-he task of generating new ideas should not be left exclusively to those typically con-
T
sidered to be “creative types.” Ideation is a team exercise. In fact, by its very nature
sidered to be “creative types.” Ideation is a team exercise. In fact, by its very nature
business model innovation requires the participation of people from across the entire
business model innovation requires the participation of people from across the entire
organization. Business model innovation is about seeking to create value by exploring
organization. Business model innovation is about seeking to create value by exploring
new business model building blocks and forging innovative links between blocks. This
can involve all nine blocks of the canvas, whether Distribution Channels, Revenue
Streams, or Key Resources. Thus it requires input and ideas from people representing A diverse business model innovation team has members . . .
multiple areas. from various business units
of different ages
That’s why assembling the right task force is a critical prerequisite for generating with different areas of expertise
new business model ideas. Thinking about business model innovation should not be of differing levels of seniority
confi ned to the R&D unit or the strategic planning offi ce. Business model innova- with a mixture of experiences
tion teams should have a diverse membership. The diversity will help you generate, from different cultural backgrounds
discuss, and select new ideas. Consider adding outsiders, or even children. Diversity
works. But make sure to teach people how to listen actively, and consider engaging
a neutral facilitator for key meetings.
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