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Techniques

Telling an engaging story can be done in different ways. Each technique has
advantages and disadvantages and is better suited for certain situations
and audiences. Choose a suitable technique after you understand who your
audience will be and the context in which you will present.
STORYTELLING

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DESIGN

Talk & Image Video Clip Role Play Text & Image Comic Strip

description Tell the story of a protago- Tell the story of a protago- Have people play the roles Tell the story of a protago- Use a series of cartoon
nist and his environment nist and his environment of a story’s protagonists nist and his environment images to tell the story
using one or several images using video to blur lines to make the scenario real using text and one or of a protagonist in a tan-
between reality and fi ction and tangible several images gible way

when? Group or conference Broadcast to large audi- Workshops where par- Reports or broadcasts Reports or broadcasts
presentation ences or in-house use for ticipants present newly to large audiences to large audiences
decisions with important developed business model
fi nancial implications ideas to each other

time & cost Low Medium to high Low Low Low to medium

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