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SuperToast, Inc.

Business Model

Start practicing your business model storytelling skills with
this simple, slightly silly exercise: The business model of ACTIVITY
SuperToast, Inc. outlined in the Canvas below. You can start
anywhere you like: with Customers, the Value Proposition, 179
179
Key Resources, or elsewhere. Invent your own story. The only
c
constraints are the nine images that outline SuperToast Inc.’s onstraints are the nine images that outline SuperToast Inc.’s
constraints are the nine images that outline SuperToast Inc.’s
busines
business model. Try telling the story several times, starting
business model. Try telling the story several times, starting s model. Try telling the story several times, starting DESIGN
fr
from different Building Blocks. Each starting point will give the
Talk & Image Video Clip Role Play Text & Image Comic Strip from different Building Blocks. Each starting point will give the om different Building Blocks. Each starting point will give the
story a slightly different twist and emphasize different aspects
st
story a slightly different twist and emphasize different aspects ory a slightly different twist and emphasize different aspects
description Tell the story of a protago- Tell the story of a protago- Have people play the roles Tell the story of a protago- Use a series of cartoon of the model.
nist and his environment nist and his environment of a story’s protagonists nist and his environment images to tell the story
using one or several images using video to blur lines to make the scenario real using text and one or of a protagonist in a tan- By the way, this is a wonderful approach to introducing the y the way, this is a wonderful approach to introducing the
B
By the way, this is a wonderful approach to introducing the
between reality and fi ction and tangible several images gible way
Business Model Canvas to the “uninitiated” in a simple and
Business Model Canvas to the “uninitiated” in a simple and s Model Canvas to the “uninitiated” in a simple and
Busines
when? Group or conference Broadcast to large audi- Workshops where par- Reports or broadcasts Reports or broadcasts engaging way—with a story.
presentation ences or in-house use for ticipants present newly to large audiences to large audiences
decisions with important developed business model
fi nancial implications ideas to each other
time & cost Low Medium to high Low Low Low to medium

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