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In previous sections we taught you a language for describing, discussing, Strategy
and designing business models, described business model patterns,
and explained techniques that facilitate the design and invention of new 200 Business Model
Environment
business models. This next section is about re-interpreting strategy
through the lens of the Business Model Canvas. This will help you 212 Evaluating Business
constructively question established business models and strategically Models
examine the environment in which your own business model functions.
226 Business Model
Perspective on Blue
The following pages explore four strategic areas: the Business Model Ocean Strategy
Environment, Evaluating Business Models, a Business Model Perspective
on Blue Ocean Strategies, and how to Manage Multiple Business Models 232 Managing Multiple
Business Models
within an enterprise.

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