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—foresight —

r r regulatory trends s s s s societal and cultural trendsocietal and cultural trendsocietal and cultural trendsocietal and cultural trendsocietal and cultural trends
regulatory trendsegulatory trendsegulatory trends
societal and cultural trends
s s s
t t t technology trendsechnology trendsechnology trendsechnology trends socioeconomic trendsocioeconomic trendsocioeconomic trendsocioeconomic trends
key
trends

market segmentsarket segmentsarket segmentsarket segmentsarket segments
m m m m
s s s suppliers and other value market segments
suppliers and other value uppliers and other value uppliers and other value uppliers and other value
c
chain actors KPKPKP KA VP CR CSCSCS needs and demands
chain actorshain actors
— competitive analysis — co industry C$ KR KR KR R$ CH market s s s s switching costswitching costswitching costswitching costswitching costs — market analysis — 201
needs and demandseeds and demandseeds and demands
n n
st st st st
stakeholdersakeholdersakeholdersakeholdersakeholders
competitors mpetitors
competitors
market issuesarket issuesarket issues
m m
market issues
forces
forces
(incumbents)
(incumbent
(incumbents)s)
new entrants ew entrants ew entrants ew entrants ew entrants
n n n n
new entrants
switching costs
(insurgents)gents)
(insurgents)
(insur
substitute products ubstitute products
s
r r
revenue attractivenessevenue attractivenessevenue attractiveness
substitute products revenue attractiveness
and services
macro-
economic
forces
g g g economic infrastructureeconomic infrastructureeconomic infrastructure
global market conditionslobal market conditionslobal market conditionslobal market conditions
capit
capital markets
capital marketsal marketsal marketsal markets
capit
capit co
commodities and other resources
commodities and other resourcesmmodities and other resourcesmmodities and other resourcesmmodities and other resources
co
co
— macroeconomics —
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