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Main Qs Pharmaceutical Industry Landscape
t technology trendsechnology trends I I I I I Identifi es technology trends that could threaten your dentifi es technology trends that could threaten your dentifi es technology trends that could threaten your dentifi es technology trends that could threaten your dentifi es technology trends that could threaten your dentifi es technology trends that could threaten your What are the major technology trends both inside and Emergence of pharmacogenomics, declining cost of gene
b b b b b business model—or enable it to evolve or improve usiness model—or enable it to evolve or improve usiness model—or enable it to evolve or improve usiness model—or enable it to evolve or improve usiness model—or enable it to evolve or improve usiness model—or enable it to evolve or improve outside your market? Which technologies represent sequencing, and the immenent rise of personalized medicine
important opportunities or disruptive threats? Which Major advances in diagnostics
emerging technologies are peripheral customers adopting? Use of pervasive computing and nanotechnology for the
injection/delivery of drugs
D D D D D D
r regulatory trendsegulatory trends Describes regulations and regulatory trends that infl uence escribes regulations and regulatory trends that infl uence escribes regulations and regulatory trends that infl uence escribes regulations and regulatory trends that infl uence escribes regulations and regulatory trends that infl uence escribes regulations and regulatory trends that infl uence escribes regulations and regulatory trends that infl uence W Heterogeneous global regulatory landscape in the pharma-
Which regulatory trends infl uence your market? What hich regulatory trends infl uence your market? What
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your business modelur business modelur business modelur business modelur business modelur business modelur business model rules may affect your business model? Which regulations ules may affect your business model? Which regulations ceutical industry
and tax Many countries prohibit drug companies from marketing
and taxes affect customer demand?es affect customer demand?
directly to consumers
206
206 key Regulatory agency pressure to publish data on unsuccessful
trends clinical trials
I I I
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societal and ocietal and Identifi es major societal trends that may infl uence your dentifi es major societal trends that may infl uence your dentifi es major societal trends that may infl uence your dentifi es major societal trends that may infl uence your Describe key societal trends. Which shifts in cultural or Generally unfavorable image of big drug makers
cultural trends
cultural trends busines societal values affect your business model? Which trends Growing social consciousness among consumers
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business models models models models models models model
might infl uence buyer behavior? Customers increasingly conscious of global warming,
— foresight —
sustainability issues, prefer “green” purchases
Customers are better informed about drug maker activity
in developing countries (e.g. HIV/AIDS drugs)
Outlines major socioeconomic trends relevant to your utlines major socioeconomic trends relevant to your utlines major socioeconomic trends relevant to your utlines major socioeconomic trends relevant to your utlines major socioeconomic trends relevant to your utlines major socioeconomic trends relevant to your
s socioeconomic ocioeconomic O O O O O What are the key demographic trends? How would Aging society in many mature markets
trends busines you characterize income and wealth distribution in your Good but costly healthcare infrastructure in mature markets
trends
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market? How high are disposable incomes? Describe Growing middle class in emerging markets
spending patterns in your market (e.g. housing, health- Large, unsatisfi ed healthcare needs in developing countries
care, entertainment, etc.). What portion of the popula-
tion lives in urban areas as opposed to rural settings?
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