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does the infrastruc-
Main Qs Pharmaceutical Industry Landscape ture and trade envi-
ronment adequately
global market Outlines current overall conditions from a Is the economy in a boom or bust phase? Describe › Global recession does the economic support channels?
conditions macroeconomic perspective general market sentiment. What is the GDP growth rate? › Negative GDP growth in Europe, Japan, and the United States infrastructure
How high is the unemployment rate? › Slower growth rates in China and India adequately support
› Uncertainty as to when recovery will occur key activities?

capital markets Describes current capital market conditions as they What is the state of the capital markets? How easy is › Tight capital markets
relate to your capital needs it to obtain funding in your particular market? Is seed › Credit availability restricted due to banking crisis
capital, venture capital, public funding, market capital, or › Little venture capital available KP KA VP CR CS
credit readily available? How costly is it to procure funds? › Risk capital availability extremely limited

commodities and Highlights current prices and price trends for resources Describe the current status of markets for commodi- › Fierce “battles” for prime talent KR CH 209
other resources required for your business model ties and other resources essential to your business › Employees seek to join pharmaceutical companies
(e.g. oil prices and labor costs). How easy is it to obtain with positive public image
the resources needed to execute your business model › Commodity prices rising from recent lows
(e.g. attract prime talent)? How costly are they? › Demand for natural resources likely to pick up with C$ R$
Where are prices headed? economic recovery
› Oil prices continue to fl uctuate
economic Describes the economic infrastructure of the market How good is the (public) infrastructure in your market? › Specifi c to the region in which a company operatesSpecifi c to the region in which a company operates
›
infrastructure in which your business operates How would you characterize transportation, trade, school do universities and
quality, and access to suppliers and customers? How other educational
high are individual and corporate taxes? How good are institutions furnish
public services for organizations? How would you rate a suffi cient amount how will local and
the quality of life? of qualifi ed talent? national taxes affect
the business model?

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