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Main Qs                                               Pharmaceutical Industry Landscape
                                     g
                                                        O O O O O O O
                                     global market lobal market   Outlines current overall conditions from a utlines current overall conditions from a utlines current overall conditions from a utlines current overall conditions from a utlines current overall conditions from a utlines current overall conditions from a utlines current overall conditions from a utlines current overall conditions from a   Is the economy in a boom or bust phase? Describe   ›  Global recession
                                     conditions
                                     conditions         macr                                      general market sentiment. What is the GDP growth rate?   ›  Negative GDP growth in Europe, Japan, and the United States
                                                        macroeconomic perspectiveoeconomic perspectiveoeconomic perspectiveoeconomic perspectiveoeconomic perspectiveoeconomic perspective
                                                        macr
                                                        macr
                                                        macr
                                                        macr
                                                                                                  How high is the unemployment rate?                    ›  Slower growth rates in China and India
                                                                                                                                                        ›  Uncertainty as to when recovery will occur
                                                        D D D
                                     capit              Describes current capital market conditions as they escribes current capital market conditions as they escribes current capital market conditions as they escribes current capital market conditions as they   What is the state of the capital markets? How easy is   ›  Tight capital markets
                                     capital marketsal markets
                                                        relate to your capital needslate to your capital needslate to your capital needslate to your capital needslate to your capital needslate to your capital needs  it to obtain funding in your particular market? Is seed   ›  Credit availability restricted due to banking crisis
                                                        re re re re re
                                                                                                  capital, venture capital, public funding, market capital, or   ›  Little venture capital available
                                                                                                  credit readily available? How costly is it to procure funds?  ›  Risk capital availability extremely limited
                                                        Highlights current prices and price trends for resources ighlights current prices and price trends for resources ighlights current prices and price trends for resources ighlights current prices and price trends for resources ighlights current prices and price trends for resources ighlights current prices and price trends for resources
                                     co
            208
            208   macro-             commodities and mmodities and   H H H H H                    Describe the current status of markets for commodi-   ›  Fierce “battles” for prime talent
                 economic            other resources    required for your business modelquired for your business modelquired for your business modelquired for your business modelquired for your business modelquired for your business model  ties and other resources essential to your business   ›  Employees seek to join pharmaceutical companies
                                     other resources
                                                        re re re re re
                   forces                                                                         (e.g. oil prices and labor costs). How easy is it to obtain   with positive public image
                                                                                                  the resources needed to execute your business model   ›  Commodity prices rising from recent lows
                                                                                                  (e.g. attract prime talent)? How costly are they?     ›  Demand for natural resources likely to pick up with
              — macroeconomics  —                                                                 Where are prices headed?                                economic recovery
                                                                                                                                                        ›  Oil prices continue to fl uctuate
                                     eco
                                     economic nomic     D D D D D D                               How good is the (public) infrastructure in your market? ow good is the (public) infrastructure in your market?   ›  Specifi c to the region in which a company operates
                                                        Describes the economic infrastructure of the market escribes the economic infrastructure of the market escribes the economic infrastructure of the market escribes the economic infrastructure of the market escribes the economic infrastructure of the market escribes the economic infrastructure of the market escribes the economic infrastructure of the market
                                                                                                  H
                                     infrastructure
                                     infrastructure     in which y                                How would you characterize transportation, trade, school ow would you characterize transportation, trade, school
                                                                                                  H
                                                        in which your business operatesour business operatesour business operatesour business operatesour business operatesour business operatesour business operates
                                                        in which y
                                                        in which y
                                                        in which y
                                                        in which y
                                                        in which y
                                                                                                  q quality, and access to suppliers and customers? How uality, and access to suppliers and customers? How
                                                                                                  h
                                                                                                  high are individual and corporate taxes? How good are igh are individual and corporate taxes? How good are
                                                                                                  p public services for organizations? How would you rate ublic services for organizations? How would you rate
                                                                                                  t the quality of life? he quality of life?


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