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centralized decentralized

SMH
KP KA VP CR CS
production &
quality control
r&d
hr, fi nance, etc. b blancpain, lancpain, high end
h
high end igh end
and luxury
omega, longines,
B<7 Xb eTacXRP[[h X]cTVaPcTS P]S omega, longines, a and luxury nd luxury
se se se se
segmentgmentgmentgmentgment
rado segment
rado
centralized with respect to production, tissot, certina, mid
tissot, certina,
mid
mid
hamilton, mido
R&D, sourcing and HR. KR hamilton, mido CH CH se se
segment
segmentgmentgment
swatch, fl ik fl ak
4PRW B<7 QaP]S T]Y^hb Pdc^]^\h swatch, fl ik fl ak mass market
mass market
mass market
mass market
manufacturing
regarding product, design, and marketing plant
plants
plantss
communication decisions. brand portfolio
brand portfolio
Swatch
KPKP KAKA VP VP C$ CRCR CS CS R$ R$
watch sales
watch sales 235
product design
product design
lifestyle
lifestyle
marketing &
marketing & movement
movement
communication
communication
S
SMH as MH as trendy low-cost
trendy low-cost
production
production lifestyle mass-market
lifestyle
mass-market
partner KR KR (second) watch CH CH
partner
(second) watch
swatch shops
swatch shops
retail
swatch design
swatch design retail
lifestyle events
swatch brand lifestyle events
swatch brand
guerrilla
guerrilla
marketing
marketing
C$ C$ manufacturing payments to SMH R$ R$
manufacturing payments to SMH
watch sales
watch sales
marketing
marketing
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