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nestlé’s portfolio of Nescafé
coffee business models
KP KA VP CR CS

dolce gusto:
production dolce gusto: retail
retail
multi-beverage
multi-beverage
machine & pods
online shop
marketing machine & pods online shop
mass market
retailers mass market
KR CH
manufacturing
plants nescafé: quality retail
nescafé: quality
retail
instant coffee
brand portfolio instant coffee
C$ marketing & sales R$ sales through retail

Nespresso production (lower margin)
237
KPKP KAKA VP VP C$ CRCR CS CS
marketing
marketing
nespresso club
production
production nespresso club
logistics
logistics
coffee machine KR KR restaurant CH CH households
high-end
high-end
households
coffee machine
restaurant
nespresso.com
distribution
quality espresso
manufacturers distribution quality espresso nespresso.com offi ce market
manufacturers
offi ce market
channels
channels at home nespresso
at home
nespresso
boutiques
patents on
patents on boutiques high-end
system
system call center (Nespresso)
call center
brand
brand retail (machines
retail (machines
only)
production only)
production
plants
plants mail order mid-tier
mail order
(Dolce Gusto)
C$ C$ manufacturing R$ R$
manufacturing
main revenues: capsules
marketing main revenues: capsules mass-market
marketing
(Nescafé)
other: machines & accessories
other: machines & accessories
distribution & Channels
distribution & Channels
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