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The value proposition of A Long Tail business model
a Long Tail business model can serve both profes-
is characterized by oΩering sional and amateur content
a wide scope of “non-hit”
Niche content providers items that may co-exist producers, and may create THE LONG TAIL
(professional and/or with “hit” products. Long Long Tail business models a multi-sided platform (see
user-generated) are the Tail business models may focus on niche customers. p. 76) catering to users and
key partners in this pattern. also facilitate and build on producers alike. 75
user-generated content.
PATTERNS

KP KA VP CR CS
The key resource is the
platform; key activities
include platform develop-
ment and maintenance and
niche content acquisition
and production.
KR CH

C$ R$

The main costs incurred
cover platform development
and maintenance

This model is based on
aggregating small revenues Long Tail business models
from a large number of usually rely on the Internet
items. revenue streams as a customer relationship
vary; they may come from and/or transaction channel.
advertising, product sales,
or subscriptions.

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