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MULTI-SIDED PLATFORMS

Def_Pattern No. 3

multi-sided platforms bring together two or [ ref·er·ences ] 77

1 } “Strategies for Two-Sided
more distinct but interdependent groups of Markets.” Harvard Busi- PATTERNS
ness Review. Eisenmann,
Rdbc^\Tab } BdRW _[PcU^a\b PaT ^U eP[dT c^ Parker, Van Alstyne.

October 2006.
one group of customers only if the other groups 2 } 8]eXbXQ[T 4]VX]Tb) 7^f
Software Platforms Drive
^U Rdbc^\Tab PaT P[b^ _aTbT]c } CWT _[PcU^a\ Innovation and Transform

Industries. Evans, Hagiu,
creates value by facilitating interactions between Schmalensee. 2006.
3 } “Managing the Maze
cWT SXçTaT]c Va^d_b } 0 \d[cX bXSTS _[PcU^a\ of Multisided Markets.”

Strategy & Business.
grows in value to the extent that it attracts Evans, David. Fall 2003.

more users, a phenomenon known as the

[ ex·am·ples ]
network eΩect. Visa, Google, eBay,
Microsoft Windows,
Financial Times

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