Page 122 - Carbon Capitalism and Communication Confronting Climate Crisis

CHAPTER 9

An Interview with Kim Sheehan:

Greenwashing in the Experience
of the Greenwashing Index

Kim Sheehan and Benedetta Brevini

Bringing more than 12 years of experience in advertising and marketing to
the University of Oregon’s School of Journalism and Communication, Kim
Sheehan has consulted for numerous companies including People magazine
and Laura Ashley. She is a past president of the American Academy of
Advertising.

GREENWASHING
BB: Greenwashing has been defined as a form of spin in which green
marketing and PR strategies are used to promote the perception that
an organisation’s practices are environmentally friendly. Would you
agree with this definition and can you give us an example?

K. Sheehan (&)
University of Oregon, Eugene, USA
e-mail: ksheehan@uoregon.edu
B. Brevini
University of Sydney, Sydney, Australia
e-mail: benedetta.brevini@sydney.edu.au

© The Author(s) 2017 111
B. Brevini and G. Murdock (eds.), Carbon Capitalism and Communication,
Palgrave Studies in Media and Environmental Communication,
DOI 10.1007/978-3-319-57876-7_9