Page 44 - Build a Culture of Employee Engagement with the Principles
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                           Reward and
        CHA P T E R  2


                           Recognition




                           Programs




                           Don’t Work








                           ” Don’t worry when you are not recognized,
                            but strive to be worthy of recognition.”
                                                     —Abraham Lincoln





                        ver the past several decades, organizations
                        have spent literally billions of dollars creating
       Oand implementing reward and recognition pro-
        grams in the hopes of motivating their employees and increas-
        ing morale. On the face of it, such an approach seems to make
        good sense; however, in terms of return on investment, the
        numbers just don’t add up. In fact, most programs intended to
        motivate employees actually end up creating an overall deficit in
        employee motivation. While a handful of employees may be rein-
        forced, many are left feeling punished. Programs that do elicit
        short-term benefits typically end up creating significant morale
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