Page 20 - Chemical engineering design

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INTRODUCTION TO DESIGN
1.2.1. The design objective (the need)
Chaddock (1975) defined design as, the conversion of an ill-defined requirement into a
satisfied customer.
The designer is creating a design for an article, or a manufacturing process, to fulfil a
particular need. In the design of a chemical process, the need is the public need for the
product, the commercial opportunity, as foreseen by the sales and marketing organisation.
Within this overall objective the designer will recognise sub-objectives; the requirements
of the various units that make up the overall process.
Before starting work the designer should obtain as complete, and as unambiguous, a
statement of the requirements as possible. If the requirement (need) arises from outside the
design group, from a client or from another department, then he will have to elucidate the
real requirements through discussion. It is important to distinguish between the real needs
and the wants. The wants are those parts of the initial specification that may be thought
desirable, but which can be relaxed if required as the design develops. For example, a
particular product specification may be considered desirable by the sales department, but
may be difficult and costly to obtain, and some relaxation of the specification may be
possible, producing a saleable but cheaper product. Whenever he is in a position to do so,
the designer should always question the design requirements (the project and equipment
specifications) and keep them under review as the design progresses.
Where he writes specifications for others, such as for the mechanical design or purchase
of a piece of equipment, he should be aware of the restrictions (constraints) he is placing
on other designers. A tight, well-thought-out, comprehensive, specification of the require-
ments defines the external constraints within which the other designers must work.

1.2.2. Data collection

To proceed with a design, the designer must first assemble all the relevant facts and
data required. For process design this will include information on possible processes,
equipment performance, and physical property data. This stage can be one of the most
time consuming, and frustrating, aspects of design. Sources of process information and
physical properties are reviewed in Chapter 8.
Many design organisations will prepare a basic data manual, containing all the process
“know-how” on which the design is to be based. Most organisations will have design
manuals covering preferred methods and data for the more frequently used, routine, design
procedures.
The national standards are also sources of design methods and data; they are also design
constraints.
The constraints, particularly the external constraints, should be identified early in the
design process.

1.2.3. Generation of possible design solutions
The creative part of the design process is the generation of possible solutions to the
problem (ways of meeting the objective) for analysis, evaluation and selection. In this
activity the designer will largely rely on previous experience, his own and that of others.