Page 29 - Communication Theory and Research

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18 Communication Theory & Research
The Bilateral Dimension

T(b)-S is the supply of television in a specific country which is bilaterally
distributed. (T(b)-S may be measured in hours or as a share of total supply of
television hours. In principle T(b)-S also applies to a group of countries or specific
groups of viewers.)
T(b)-S/CO is the supply of television in a specific country from a designated
country of origin which is bilaterally distributed. (T(b)-S is the sum of T(b)-S/CO
measures. T(b)-S/CO may be measured in hours, as a share of total supply
of television hours or as a share of bilateral supply. In principle T(b)-S/CO
also applies to a group of countries or specific groups of viewers.) Notice that
T(b)-S/CO normally has two elements – domestic production from the country
of origin and imported programmes to that country – which may influence a
detailed calculation of an accurate T-S/CO – see next section.

The National Dimension

T(n)-S is the supply of television in a specific country which is nationally
distributed and has been produced outside the country under observation. (T(n)-S
may be measured in hours, as a share of total nationally distributed television
supply or as a share of total supply in the country. In principle T(n)-S also applies
to a group of countries of specific groups of viewers.) 4
T(n)-S/CO is the supply of television in a specific country which is nationally
distributed and has been imported from the designated country of origin. (T(n)-S
is the sum of T(n)-S/CO measures. T(n)-S/CO may be measured in hours, as a
share of total nationally distributed television supply, as a share of all imported,
5
nationally distributed television hours, or as a share of total supply in the
country. In principle T(n)-S/CO also applies to a group of countries or specific
groups of viewers.)
T(m)-S, the T(b)-S and the T(n)-S measures may be added to one T-S measure
covering all transnationalization of supply of television in the country (region or
group) under observation. This is also true for a parallel T-S/CO measure.

Transnationalization of Consumption

The Multilateral Dimension

T(m)-C is the consumption of television in a specific country which is multilaterally
distributed. (T(m)-C may be measured in hours or as a share of total consumption
of television hours. In principle T(m)-C also applies to a group of countries or
specific groups of viewers.)
T(m)-C/CO is the consumption of television in a specific country produced in
a designated country of origin which is multilaterally distributed. (T(m)-C is the
sum of T(m)-C/CO measures. T(m)-C/CO may be measured in hours, as a share