Page 142 - Communication Theory Media, Technology and Society
P. 142

Holmes-05.qxd  2/15/2005  1:00 PM  Page 125





                                                          Interaction versus Integration  125
                  is the relationship not between signifier and signified but between systems
                  of signifiers which determines the kinds of thought concepts that are asso-
                  ciated with any one signifier.
                      Because of this, the relationship between signifier and signified is not
                  ‘fixed for all time’ but is in fact arbitrary, even if it may be fixed by social
                  convention. The consequences of this claim are far-reaching.
                      To begin with, it means that language is a system without positive
                  terms. There are no self-present terms with which one can anchor other
                       3
                  terms. Saussure (1922) proposed that ‘whatever distinguishes one element
                  from another constitutes it’ (118–21). To repeat a signifier it is not neces-
                  sarily true that a signified associated with it in a former signification will
                  also be repeated. In this, Saussure, as Derrida would be the first to tell us,
                  contributed powerfully in overturning the metaphysical notions of lan-
                  guage as a nomenclature or a naming system.
                      However, Derrida’s criticism of Saussure is directed first at the notion
                  that there is such a thing as a stable sign ‘system’ as a kind of general con-
                  text and, secondly, at the notion that the signs which constitute the system
                  are full enough in their identity in order that we may discern differences
                  between them. Thirdly, there is a problem of agency insofar as Saussure
                  seems to be assuming that subjects do actually discern differences
                  between signs in a more or less uncomplicated way. What is problematic in
                  Saussure is that he regarded the relation between a signifier and a signified
                  to be in a cosy one-to-one correspondence, as in a parallelism, as if all
                  signs were constituted by symmetrical values (that could be measurable)
                  of the signifier and signified.
                      Derrida’s critique is that there is no such thing as a ‘closed’, or what
                  he calls ‘saturable’, context of meaning, and that signs somehow ‘possess’
                  a fullness of meaning (a plenitude) by which they are differentiated from
                  other ‘full’ signs.


                  Communication and dissemination


                  This critique is well set out in an important article which formalizes
                  Derrida’s thoughts on the topic of communication: ‘Signature, Event,
                  Context’ (hereafter SEC, Derrida, 1986). In this article, a sustained analysis
                              4
                  is developed. In particular, Derrida addresses the question of ‘contexts’ of
                  communication. He proposes to demonstrate that there is no such thing
                  as completely saturated or homogeneous contexts, which would have two
                  consequences:

                  • ‘a marking of the theoretical insufficiency of the usual concept of context
                     [the linguistic or non-linguistic]’ (310);
                  • ‘a rendering necessary of a certain generalization and a certain dis-
                     placement of the concept of writing ... which could no longer ... be
                     included in the category of communication ... understood in the
   137   138   139   140   141   142   143   144   145   146   147