Page 171 - Communication and the Evolution of Society
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148                        Communication  and  Evolution  of  Society

         conditions  lead  to  a  new  level  of  social  development.  I  would
         like  to  propose  the  following  answer:  the  species  learns  not  only
         in  the  dimension  of  technically  useful  knowledge  decisive  for  the
         development  of  productive  forces  but  also  in  the  dimension  of
         moral-practical  consciousness  decisive  for  structures  of  interaction.
         The  rules  of  communicative  action  do  develop  in  reaction  to
         changes  in  the  domain  of  instrumental  and  strategic  action;  but
         in  doing  so  they  follow  thezr  own  logic.



                                       IV
         The  historical-materialist  concept  of  the  history  of  the  species
         calls  for  reconstructing  social  development  in  terms  of  a  develo p-
         mental  sequence  of  modes  of  production.  I  would  like  to  indicate
         a  few  advantages  and  difficulties  that  arise  in  applying  this  con-
         cept  and  then  put  up  for  discussion  a  proposed  resolution  [of  the
         problem}.
            1.  The  advantages  can  be  seen  through  comparison  with  com-
         peting  attempts  to  find  viewpoints  from  which  the  historical
         material  can  be  ordered  in  a  developmental  logic.  Thus  there  are
         proposals  for  periodization  based  on  the  principal  materials  being
         worked  (from  stone,  bronze,  and  iron,  up  to  the  synthetic  prod-
         ucts  of  today)  or  on  the  most  important  energy  sources  being
         exploited  (from  fire,  water,  and  wind,  up  to  atomic  and  solar
         energy).  But  the  attempt  to  discover  a  developmental  pattern  in
         these  sequences  soon  leads  to  the  techniques  for  making  natural
         resources  accessible  and  for  working  them.  There  does,  in  fact,
         seem  to  be  a  pattern  of  development  to  the  history  of  technology.*®
         At  any  rate,  technological  development  accommodates  itself  to
         being  interpreted  as  7f  mankind  had  successively  projected  the
         elementary  components  of  the  behavioral  system  of  purposive-
         rational  action  (which  is  attached  in  the  first  instance  to  the
         human  organism)  onto  the  level  of  technical  means,  and  relieved
         itself  of  the  corresponding  functions—at  first  of  the  functions
         of  the  motor  apparatus  (legs  and  hands),  then  of  the  functions
         of  the  sensory  apparatus  (eyes,  ears,  skin)  and  of  the  brain.
           We  can,  of  course,  go  beyond  the  level  of  the  history  of
         technology.  In  the  ontogenetic  dimension,  Piaget  has  pointed  out
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