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Communication in organizations     84


        HEADWAITER RONALD ROSENTHAL: If you do not revoke your decision, I’m
           going to the director!
        HARRY: I understand that you are livid and are willing to do anything to undo the
           decision, [not: I see that you are a little bit angry]

        When the other person really does not want to accept the bad news yet, it is advisable to
        repeat it from time to time in a businesslike tone.
           As mentioned, the recipient can also react with aggression. The aggression can be
        directed at the  information that is conveyed, at the deliverer himself,  or  at  the  whole
        organization. If the aggression directs itself at the deliverer, then it is a case of identifying
        the bad news with the deliverer. (The classic example of this was the messenger who
        informed the emperor of a lost battle: the messenger was decapitated.) The aggression
        that is directed at the deliverer personally is always difficult to accept. First, there is often
        nothing that can be done if the decision is badly received. Second, the deliverer would
        also prefer to be giving good news. Third, the deliverer is trying to present the bad news
        with understanding, yet still the other person is getting angry! In such a situation it can be
        sensible to realize that the other does not usually mean it personally. Aggression is after
        all a common reaction to frustration and the other person must do something with their
        reaction in the moment. When the deliverer fully realizes this in advance, he will be more
        successful in dealing with such aggression with a measure of calm and understanding.
        This is part of working professionally.























                              Figure 10.1 Influence of reflections of
                              feeling on information processing

           The duration of the second phase is dependent on the gravity of the bad news and the
        personal reaction of the other. Only when the first emotions have abated somewhat is the
        other party ready to hear further arguments and perhaps to think of alternative solutions
        to the problem in question. Voorendonk (1986) sketches the link between emotional and
        rational information processing (see Figure 10.1).
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