Page 177 - Composition in Convergence The Impact of the New Media on Writing Assessment
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144          CHAPTER 6

         see the dark  side of convergence and to  realize that the  humanities
        have a very  important  role to play in developing students'  reading
        and writing  ability  in this new era.
           In  Engell  and  Dangerfield's market-model  university  structure
         (1998), technology literacy becomes reduced to sets of discrete skills,
        easily testable and tested throughout  the students'  academic career.
        In this framework, writing  is also condensed to  sets of discrete sills
        that can be tested and retested quite easily. In both instances, the crit-
        ical aspects and nuances related to a student forming full literacy are
        absent.  Instead,  the  focus  is  on  efficiency  and  accountability  in
        transmitting  information.  In this  model, Composition  could  easily
        return  to  the  bad  old days  of indirect  assessment,  as  the  market-
        model university format puts in place mechanisms to chop away  at
        general education  loss leaders like writing  classes. Market  demand
        drives what courses are offered, what majors are cut, and what ones
        are funded  (Engell & Dangerfield,  1998). Because composition is a re-
        quired  general  education  course,  often  referred  to  as  a  "service"
        course, the demand for composition classes comes from the institu-
        tion requiring  them,  and not  necessarily  from the current student
        interest in the course content. Many times, students do not appreci-
        ate the importance  or value in their first-year composition sequence
        until later in their  studies or after  graduation  (Light,  1999). Conse-
        quently,  it becomes critical for writing  specialists and program  ad-
        ministrators  to examine their  programs  and promote  those values,
        benefits, and advantages that the writing  sequence has at their insti-
        tutions.  In this  discussion,  it  is vitally  important  for  writing  pro-
        grams to  "pay attention"  (Selfe,  1999, p. xix) to the place electronic
        writing  has in first-year composition, because this could be the  next
        wave  of "service learning"  in colleges and  universities.
           In  the  market-model  university,  access is something  more  than
        students  being  offered  opportunities  to  learn  with  computer-en-
        hanced writing classes, as Selfe outlined (1999); access has to include
        what has been traditionally  considered part of the American univer-
        sity's mission: to reason, read, and write  critically. The point  to ac-
        cess in  the  age of technological  convergence is not  to  privilege one
        side over another in students' learning experiences; the point is to in-
        tegrate all sides of reasoning, reading, and writing  in a text.
           To create  the  type  of  environment  Selfe  (1999) spoke  of,  where
        students  have  greater  direct  access  to  technology  in  the  writing
        classroom before compositionists  assess their work, requires a  mas-
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